Development of a new product Essay Example | Topics and Well Written Essays - 3000 words

Development of a new product - Essay Example From this research it is clear that the modern world has witnessed tremendous developments in all fields of life in the wake of fastest technological advancements, which have modified the very scenario of lifestyle in general. The advanced countries are considered to be the beneficiaries of globalisation, though every nation has taken advantage from this process. Although these advancements have brought marvellous comforts in human life, yet work hours have observed a constant increase, and leisure hours are shrinking swiftly. Since the rise of the Information Age, the concept of the office has not been confined to the four walls of the building of work place any more. Rather, people remain busy at work on computer on holidays too at home. As a result, the maintenance of equilibrium between work and life is becoming a dream only, and holidays are also being spent in the completion of professional tasks and assignments. â€Å"If workers of the modern times were overworked, those of the post modern times are not only overworked but also over managed, employers appearing eager to try the â€Å"flavour of the day† in order to increase the financial performance of their companies†. Imbalance in lifestyle can be witnessed in the unevenness of diet, which adversely affects the health of the workers. At this precarious state of affairs, there is an urgent need for developing and presenting a perfect and hygienic liquid diet that could immediately restore the energy level, which is lost while spending time in different professional, personal and domestic activities at offices, fields, residences and playgrounds. Keeping in mind these challenging factors, Ailasia Inc. has launched a new drink that would be helpful in restoring the energy level of the individuals particularly during their work hours, and would not let them feel tired or exhausted. Hence, the drink, Energy-R, will increase the work proficiency of the industrialists, consultants, workers and managers alike, and will lead them make progress in their business or career. Statement of the Problem The management only hires the services of intelligent, brilliant, healthy and fit personnel and workers, which can pay extra heed to their organisation. If the work force appears to be exhausted and inefficient, it would become almost impossible to meet with the targets and achieve the goals determined by the management of the organisation. Since an overwhelming majority of a population is involved into economic activities in one way or the other, there is an immediate need of an energy boosting supplement for improving their work efficien cy. Hence, Energy-R will serve as a wonderful drink for the people working at any place for the recovery of their energy level, and the product will suddenly capture the attention of millions of people even outside the UK. This drink may be an excellent antidote to the problems and changes caused by the Information Age. Research Aims and Objectives It is a fact that is beyond dispute that economic prosperity is always dependent of the diligence and commitment to one’s work, which is only possible provided people are efficient and are able to spend more time at work than others for their individual and collective progress. With the increase of the use of computers at the office and lengthening of the work day, people have less energy to be productive. It follows that one way to increase the amount of economic success stories is through the use of a powerful energy drink. The next section focuses on the objectives of the study followed by a section on literature review. Based o n the literature reviewed, the fourth section would analyse the data collected for the present study. The fifth and the final section would consist of a conclusion and suggestions and would point out the appropriate marketing

The Vietnam War affected America Essay Example | Topics and Well Written Essays - 1250 words

The Vietnam War affected America - Essay Example The Northern Vietnamese were communists and consequently had the support of the USSR and its allies, while the South received support from the US given that they were capitalists ideologically. Even though the war was fought outside the boundaries of the US, the USA got involved in it following the pursuit of the Marshall plan. This plan provided for military and financial assistance to countries that were at risk of being coerced to accept communism policy that the US was vehemently against (Anderson 86). Effect of the War on America Economy The Vietnam War had several significant effects on the US ranging from heavy economic expenditure during the war to loss of substantial number of solders in the military combat. As recognized in the Marshal plan in the United States countries that are under coercion by the communist allies would be accorded military and monetary help to come out of their situation, the US in these regard spent billions of dollars in fulfilling their commitment i n the Vietnam situations. Within the period of the war, the US spent close to $ 170 billion dollars. This was incurred in terms of the military support and financial aids during the war to the southern Vietnam. This expenditure was more than anticipated and in the eventual consideration, it had a negative impact on the economy of the US where it was pushed to the limits, and it should be noted that the expenses were only incurred in a span of 11 years in which the war was fought. The amount of money that was spent by the US mainly was incurred in military related costs; for instance, it was used mainly in the purchase of military equipment, training, and general logistics of managing a military combat, and this is according to the congressional research information following the end of the war in 1975. The hefty cost incurred in the war is a manifestation of how directly the war led to economic down falls in the US. Indirectly, the war also led to economic hindrance in a more disgui sed manner (Moyar 41). Obviously, during the times of war, there is persistent demand of military equipments and other materials. The fact that industries are always in the business of making profit given a looming demand of a product, they will not waste any of such opportunities to make money. In this relation, most companies in the US that were involved in manufacturing of other products switched their production to conform to the then military equipment demands, which included ammunition and bullets. In the end of the war, the companies had no opportunity for the markets as they had configured their companies to suit production of military materials at the expense of other economic goods. This situation led to widespread inflation in the US, leading to economic problems in the country because of the Vietnam War. Division in the US In the initial periods, the US citizens approved the Vietnam War on the basis that it was championing for the ideological freedom of the nations and o bjected the unlimited spread of the communism by the Russians-a period before the media started making coverage of the situation in the country. When the situation of the war was transmitted via television to the citizen and horrors of the war became apparent, many of the US citizens appreciated the need to end the war as it subjected humanity to unnecessary suffering that could be avoided. Through television, the US